Your website is your hardest-working employee — here's how to keep it sharp, current, and converting with Code Camo's website builder. Having a great-looking website is only the beginning. Keeping it updated, optimized, and working for your business is where the real magic happens. Whether you've just launched or you've been live for years, these ten tips will help you get the most out of editing your site in Code Camo's website builder — no technical background required. Always Preview Before You Publish Before hitting publish on any change — big or small — use the preview feature to see exactly how your page will look to visitors. What you see in the editor can sometimes differ slightly from the live version, especially on mobile. Make it a habit to preview on both desktop and mobile views. More than half of all web traffic now comes from phones, and a layout that looks great on a wide screen can fall apart on a smaller one. Pro Tip Check your changes on at least two different screen sizes before publishing. Most issues are caught this way before any customer sees them. Keep Your Text Concise and Scannable Visitors rarely read websites word for word — they scan. Use short paragraphs, clear headings, and bullet points where possible to make your content easy to digest at a glance. When editing text sections, aim for one idea per paragraph. If a block of text is longer than four or five sentences, consider breaking it up. Your readers (and your conversions) will thank you. Use High-Quality, Compressed Images Images are one of the biggest factors affecting how fast your website loads — and page speed directly impacts both user experience and your Google ranking. When uploading images in the website builder, always compress them first. Free tools like Squoosh or TinyPNG can reduce image file sizes by 60–80% without any visible loss in quality. A good target is keeping most images under 200KB. Pro Tip Rename your image files with descriptive keywords before uploading (e.g., "phoenix-web-design-team.jpg" instead of "IMG_4823.jpg"). It's a small SEO boost that adds up. Update Your Content Regularly Search engines love fresh content, and so do your visitors. Make it a routine — even once a month — to review your website and update anything that's out of date. Outdated pricing, old team photos, past events, or stale blog posts can quietly erode trust with potential customers. Set a recurring calendar reminder to audit your site. It only takes 20–30 minutes and keeps your site feeling current and professional. Be Strategic With Your Call-to-Action Buttons Every page of your website should have a clear purpose — and a clear next step for the visitor. Whether that's "Book a Free Consultation," "Shop Now," or "Contact Us," your call-to-action (CTA) button should be prominent and compelling. In the website builder, you can easily edit button text, colors, and placement. Experiment with button copy — sometimes a small wording change (like "Get My Free Quote" vs. "Submit") can meaningfully increase clicks. Pro Tip Avoid having more than two CTAs competing on the same page. Too many choices leads to no choice at all. Maintain Consistent Branding Throughout Your website should feel like one cohesive brand experience from the homepage to the contact page. Stick to your brand colors, fonts, and tone of voice when editing any section. Consistency builds trust. Take advantage of global style settings in the editor — setting your brand colors and fonts there means any new sections you add will automatically follow your brand guidelines without extra effort. Don't Overlook Your Page Titles and Descriptions Every page on your website has an SEO title and meta description — these are the lines of text that show up in Google search results. Many people set these once and never touch them again, but they're worth revisiting regularly. Make sure each page has a unique, descriptive title and a meta description that clearly explains what the page is about and includes a reason for someone to click through. This is one of the most impactful and underutilized parts of website maintenance. Test Every Form and Link After making edits — especially to contact forms, booking widgets, or navigation links — always test them yourself. Broken forms are one of the most common (and costly) website issues, because you could be losing leads without even knowing it. Submit a test entry through any forms on your site at least once a month and make sure the confirmation email arrives as expected. Click through your navigation links to confirm nothing is broken or pointing to the wrong page. Pro Tip Use a personal email address for test form submissions so you can verify the full flow from submission to inbox. Add Alt Text to Every Image Alt text (alternative text) is a short description you add to each image on your site. It serves two important purposes: it helps visually impaired visitors using screen readers understand your content, and it gives search engines more context about your images, which helps with SEO. When adding or editing images in the website builder, you'll find an alt text field. Keep descriptions concise and descriptive — "smiling female dentist examining patient" is far better than "image1." When in Doubt, Reach Out The website builder is designed to be intuitive, but every website is unique. If you're ever unsure about making a change, want a second opinion on your design, or run into something that doesn't look right — don't guess. Reach out to the Code Camo team. We're here to make sure your website is always working hard for your business. A quick question now can save hours of troubleshooting later, and we're always happy to help. Pro Tip Before making major structural changes (like reorganizing your navigation or deleting sections), take a screenshot of the current layout so you have a reference point to revert to if needed.  Need a Hand With Your Website? Whether it's a quick tweak or a full refresh, the Code Camo team is just a message away. Get in Touch